Surrounded by established housing estates and mixed-use developments, the neighbourhood is envisaged to be a bustling, pedestrian-friendly commercial hub with a distinct cultural identity.

The Parti diagram is derived from the print of a traditional Malay Batik fabric, which is a composition of randomly spaced circles and organic shapes. This imagery is extracted and reinterpreted into the design by transforming them into functional spaces (circles), circulation spaces (organic shapes) and pockets of green.

The public plaza being the major open space would be strategically located beside the junction such that the retail activities and street life during the Ramadan period can flow into it. The plaza would be a point of culmination for various pedestrian links prevalent in and around the development.

The built form between the secondary street and Geylang Road pedestrian corridor creates opportunities for double-frontage retail outlets at the first storey level. The footprint of the buildings is deliberately fragmented to allow for maximum porosity on ground level. An inter-connected web of circulation routes and activity nodes is an intrinsic quality of this layout.